kanna/terra is a mobile app dedicated to showcasing your brand in AR.
Use the app’s platform as part your marketing campaign for new product releases.
Tell the story about your brand with interactive content.
Location based AR advertising.
Drive traffic to your retail stores.
Customers using the kanna/terra app will get a push notification on their phone.
In this case Buck Mason is using AR to promote its new fall line for men called “The Pacific Crest”.
Once the notification is tapped, a western scene appears where a horse gallops into a corral. Among this scene are clothing items from the new collection. All in AR.
This ad brings awareness to the brand and helps drive traffic to the Buck Mason retail store nearby.
The brand can also incentivize users to go to the retail location by offering a % discount on an item if they make an in store purchase same day.
Create Themed AR Stores
Theme
Lego
Populate a user’s space with your brand. On the wall, living room, kitchen, backyard, etc. Blend in products in this same space to sell your items.
Lego figures load directly in a user’s space to give inspiration on what you can build with different Lego sets.