merritt witherspoon
Life is short, do what you love they say. Well I finally took that quote seriously. Majority of my career has been in highly technical + analytical roles in finance. Spanning from capital markets mortgage to corporate FP&A.
During my time at Accenture I had the opportunity to understand how AR technology is and will be monetized.
We’re still years away from AR glasses and headsets being good enough for mass adoption BUT we’re getting closer with Apple, Meta and Snap all building hardware to get us there.
In the meantime AR with mobile devices is a strong strategy to interact with consumers. SnapChat is the go to app for using AR marketing for a younger demographic and kanna/terra is an app dedicated to AR branded experiences and e-comm for the rest of us.
I built and launched an Apple Vision Pro version of kanna/terra in July 24 with the iPhone version launching early 2025.